The Client:
lululemon
My Role:
Freelance Copywriter
The Ask:
Copy For Email Marketing + Weekly Product Campaigns
Examples of emails, e-comm, and push notifications.
Credit:
The lululemon brand team
Homepage Hero - Weeklies spring campaign featuring three bestselling pants.
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Homepage - Weeklies spring campaign featuring three bestselling pants.
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Casual Clothing Product Page - Weeklies spring campaign featuring three bestselling pants.
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Targeted email featuring the Dance Studio Cargo Pant.
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Targeted email featuring the new Storm Teal colour release.
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Targeted email featuring packable rain jackets.
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Men’s Landing Page - Weeklies campaign featuring workout gear.
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Homepage - Weeklies campaign featuring tennis gear.
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The Client:
American Optometric Association
The Agency:
Edelman LA
My Role:
Freelance Copywriter
The Ask:
Screen-related eye strain is becoming more prevalent. Create a script for a mobile game educating youth on healthy digital eye habits.
The Game:
Blink Land puts your knowledge to the test with mini games, trivia, and fun facts designed to help you learn and practice healthy eye habits. Available on Android and IOS.
Credit:
Edelman creative + strategy + accounts teams, Playcrafting
The Client:
lululemon
My Role:
Freelance Copywriter
The Ask:
Together with the internal creative and marketing teams at lululemon, create content (PR release, eComm, email, social, blog) featuring lululemon Ambassadors for the Global Running Day campaign: Running is an invitation. Some samples are shown.
Announcement featuring new lululemon brand ambassador and former olympian.
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Story Page - featuring bios of lululemon brand ambassadors participating in the Global Running Day campaign.
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Story Page - featuring bios of lululemon brand ambassadors participating in the Global Running Day campaign.
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Story Page - featuring bios of lululemon brand ambassadors participating in the Global Running Day campaign.
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Product Page - featuring running tops during Global Running Day campaign.
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Product Page - featuring shorts during Global Running Day campaign.
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Product Page - featuring running gear during Global Running Day campaign.
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Product Page - featuring men’s running gear during Global Running Day Campaign.
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Product Page - featuring lightweight running jackets during Global Running Day campaign.
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The Client:
Scotiabank Creditor Insurance
My Role:
Freelance Copywriter
The Ask:
To make creditor insurance, and its benefits, easier to understand for potential customers.
Credit:
Scotia Lighthouse team
The Client:
Tim Hortons
Agency:
Zulu Alpha Kilo
Creative Team:
Suzanne Gardynik, Copywriter
Anton Garneau, Art Director
Credit:
Sarah Azzam, Photographer
Zulubot
FUZE
Post Copy: The Champs are coming. #WeTheNorth 🏀
The Client:
Centrum
Agency:
Publicis Toronto
Creative Team:
Suzanne Gardynik, Copywriter
Anton Garneau, Art Director
The Client:
Walmart
Agency:
Publicis Toronto
Creative Team:
Suzanne Gardynik, Copywriter
Katie Lea, Art Director
Pinterest video for Grocery Pickup service
The Client:
Dairy Queen Canada
Agency:
Publicis Toronto
Creative Team:
Suzanne Gardynik, Copywriter
Katie Lea, Art Director
Christine Gogev, Motion Designer
Taste appeal and value brought to you by a targeted YouTube bumper near you.
Copy: He sees you when you’re sleeping, he knows when you’re awake, but he’ll never know you snuck a taste of a DQ holiday cake!
Copy: We've got the treats, you bring the ghost stories!
Copy: These aren’t just your average chicken tenders. These are DQ Chicken Strips. Watch and learn:
Copy: Happy #Halloween! No tricks here, only treats.
Copy: How do you take your DQ Honey BBQ Glazed Chicken Strips? Whether you dip, dunk, or dive into the dipping sauce, every mouthful is going to be delicious. For a limited time only!
The Client:
Dairy Queen Canada
Creative Team:
Suzanne Gardynik, Copywriter
Katie Lea, Art Director
The Challenge:
How do we promote the new DQ Summer BLIZZARD Treat menu?
The Execution:
A DQ Blizzard takes your perfect summer moment to the next level. Taking a bite of one is like going from a casual stroll to a full on strut on a gorgeous summer day.
***
This message was spread through social posts on Facebook and Instagram, as well as a Spotify audio ad which promotes 6 sponsored Spotify playlists - one for each summer menu flavour.
Copy: I AM the smooth landing to your kick-flip. I AM the Jurassic Chomp BLIZZARD Treat from the new DQ Summer BLIZZARD Treat Menu.
Copy: I AM the belly flip to you wild ride. I AM the Cotton Candy BLIZZARD Treat from the new DQ Summer BLIZZARD Treat Menu.
I AM the lucky catch to your afternoon ballgame. I AM the Peanut Butter Cookie Dough BLIZZARD Treat from the new DQ Summer BLIZZARD Treat Menu.
Copy: I AM the giant splash to your cottage cannonball. I AM the S'mores BLIZZARD Treat from the new DQ Summer BLIZZARD Treat Menu.
Feel-good indie pop
Electro/dance music
Top 40 pop
Classic rock/alt music
90s and 00s throwbacks
Chill country campfire music
The Client:
The Home Depot Canada
Agency:
Publicis Toronto
Creative Team:
Suzanne Gardynik, Copywriter
Katie Lea, Art Director
The Client:
FCA
Agency:
Publicis Toronto
The Challenge:
How do we promote the new Jeep Compass Limited and Trailhawk?
The Execution:
We created a Jeep Compass Facebook Canvas. By selecting the options on the Canvas landing page, users were directed to one of two Canvases: the Jeep Compass Limited or the Jeep Compass Trailhawk.
Creative Team:
Suzanne Gardynik, Copywriter
Richard Lantz, Art Director
The Client:
LG Electronics
Agency:
Publicis Toronto
Creative Team:
Suzanne Gardynik, Copywriter
Christine Gogev, Art Director/Motion Designer
We hope your Valentine’s date is as cool as this one! #HappyValentinesDay ❤️
