The Client:
lululemon
My Role:
Copywriter
The Ask:
lululemon Global Running Day Campaign
Create written content (PR release, eComm, email, social, blog) featuring lululemon Ambassadors, for the Global Running Day campaign: Running is an invitation. Some samples are shown.
***
Weekly Product Promotion Campaigns
Create content for weekly product-focused campaigns that appear across all website assets as well as email and mobile push notifications. Some samples are shown.
The Client:
Scotiabank Creditor Insurance
My Role:
Copywriter
The Ask:
To make creditor insurance, and its benefits, easier to understand for potential customers.
The Client:
Tim Hortons
Agency:
Zulu Alpha Kilo
Post Copy: The Champs are coming. #WeTheNorth 🏀
The Client:
Centrum
Agency:
Publicis Toronto
The Client:
Walmart
Agency:
Publicis Toronto
Creative Team:
Copywriter: Suzanne Gardynik
Art Director: Katie Lea
Pinterest video for Grocery Pickup service
The Client:
Dairy Queen Canada
Agency:
Publicis Toronto
Creative Team:
Copywriter: Suzanne Gardynik
Art Director: Katie Lea
Motion Designer: Christine Gogev
Taste appeal and value brought to you by a targeted YouTube bumper near you.
Copy: He sees you when you’re sleeping, he knows when you’re awake, but he’ll never know you snuck a taste of a DQ holiday cake!
Copy: We've got the treats, you bring the ghost stories!
Copy: These aren’t just your average chicken tenders. These are DQ Chicken Strips. Watch and learn:
Copy: Happy #Halloween! No tricks here, only treats.
Copy: How do you take your DQ Honey BBQ Glazed Chicken Strips? Whether you dip, dunk, or dive into the dipping sauce, every mouthful is going to be delicious. For a limited time only!
The Client:
Dairy Queen Canada
Creative Team:
Copywriter: Suzanne Gardynik
Art Director: Katie Lea
The Challenge:
How do we promote the new DQ Summer BLIZZARD Treat menu?
The Execution:
A DQ Blizzard takes your perfect summer moment to the next level. Taking a bite of one is like going from a casual stroll to a full on strut on a gorgeous summer day.
***
This message was spread through social posts on Facebook and Instagram, as well as a Spotify audio ad which promotes 6 sponsored Spotify playlists - one for each summer menu flavour.
Copy: I AM the smooth landing to your kick-flip. I AM the Jurassic Chomp BLIZZARD Treat from the new DQ Summer BLIZZARD Treat Menu.
Copy: I AM the belly flip to you wild ride. I AM the Cotton Candy BLIZZARD Treat from the new DQ Summer BLIZZARD Treat Menu.
I AM the lucky catch to your afternoon ballgame. I AM the Peanut Butter Cookie Dough BLIZZARD Treat from the new DQ Summer BLIZZARD Treat Menu.
Copy: I AM the giant splash to your cottage cannonball. I AM the S'mores BLIZZARD Treat from the new DQ Summer BLIZZARD Treat Menu.
Feel-good indie pop
Electro/dance music
Top 40 pop
Classic rock/alt music
90s and 00s throwbacks
Chill country campfire music
The Client:
The Home Depot Canada
Agency:
Publicis Toronto
Creative Team:
Copywriter: Suzanne Gardynik
Art Director: Katie Lea
The Client:
FCA
Agency:
Publicis Toronto
The Challenge:
How do we promote the new Jeep Compass Limited and Trailhawk?
The Execution:
We created a Jeep Compass Facebook Canvas. By selecting the options on the Canvas landing page, users were directed to one of two Canvases: the Jeep Compass Limited or the Jeep Compass Trailhawk.
Creative Team:
Copywriter: Suzanne Gardynik
Art Director: Richard Lantz
The Client:
LG Electronics
Agency:
Publicis Toronto
Creative Team:
Copywriter: Suzanne Gardynik
Art Director: Christine Gogev
We hope your Valentine’s date is as cool as this one! #HappyValentinesDay ❤️